Rail Europe is glad to introduce its new brand identity!
With a brand new design and bright colors, it embodies Rail Europe's uniqueness and ambition, as the worldwide leader in European Railways' distribution. Simple, warm and powerful, it is built around two elements: the Rail Europe's Name, and the cyan blue arrow.
A name that says it all… Rail Europe is about discovering Europe by rail, enjoying Europe by train. It was obvious Rail Europe's name would be the most appropriate choice for a new logo…
The elegant and contemporary typography reminds Rail Europe's network's professionalism.
The color, a daring blend from crimson to vermilion, conveys dynamism, innovation and proximity, reflecting the colors of the French and Swiss National Railways, Rail Europe’s shareholders.
Traveling is also, by essence, being in movement, discovering, dreaming… which is symbolized by the cyan blue! arrow.
Not only this cute little arrow softly evokes the sky, the power of imagination, freedom and space … it also naturally links together Rail and Europe, as natural evidence …
Easy to read, easy to understand, this new logo is a strong element for rail Europe's forthcoming communication… so get prepared to often pass it on!
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