Rail Europe, the leader of European rail passes and tickets distribution worldwide celebrates its web expansion with a unique online game. Rail Racer aims at making European Rail travel more visible for overseas travelers, and to incite them to play and compete with other web surfers from many countries such as Australia, Japan, Brazil to quote but a few. Winners can win up to 1 month of free travel in Europe (transport by rail + hotel)!
Very recreational and interactive, this game has been launched on the 5th May. As easy as 1-2-3, players just have to direct a train through picturesque landscapes and avoid funny obstacles to reach its destination. The more smoothly you drive, the more points you collect and the more chances you get to win the 1st prize. On the 31st of December 2009, a lucky draw will designate, amongst the best drivers, the happy winner of one month of unlimited travel in Europe for 2 people. The first prize includes unlimited train travel in 1st class as well as accommodations in 3-star Accor hotels.
Want to see more? Just log on to raileurope-worldgame.com to enjoy the thrill of this unique train driver experience!
Available in 4 languages -English, Japanese, Spanish, and Brazilian Portuguese- Rail Europe's Rail Racer is a world premiere. Not only because people all across the globe will be able to play the same game, at the same time and in different countries and languages, but also because of its conception: numerous preferred partners have indeed been associated to make Rail Europe's Rail Racer a reality, such as TGV, the French world famous high speed train, the Burgundy Region and Accor Hospitality, the world class hotel group.
Rail Europe wanted to work with another leading company to build its game and chose 1000mercis, a France-based agency, renowned as a pioneer in interactive advertising and marketing, with an unmatched expertise in recruiting and increasing the customers’ loyalty. Yseulys Costes, CEO and cofounder of 1000mercis Group said: “For 1000mercis, this campaign represents a new challenge: to create and launch an effective worldwide game. The game enabled us to apply our models of interactive advertising and marketing to other cultures and different populations, in order to understand and analyze the differences and eventually increase our operations performances”.
“This worldwide operation will be instrumental in further developing Rail Europe's already strong presence on the web. It is the opportunity to create buzz around our company, our products and our partners and represents a major stake in the implementation of our CRM strategy” said Pierre-Stéphane Austi, Rail Europe's CEO.
So don't wait anymore, and go to www.raileurope-worldgame.com to get a chance to win one month of unlimited travel in Europe for 2 people, with Rail Europe's Rail Racer.
To learn more about Rail Europe, its products and its distribution network, click on www.raileurope.fr
Rail Europe is the worldwide leader in European rail distribution, and the primary distributor of TGV. Through its distribution network and websites, Rail Europe allows travellers from all over the world to easily, smoothly and securely book all their rail journeys in Europe.
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