Rail Europe, the world leader in European Rail distribution, partnered with Zuza, a culture, lifestyle and fashion Israeli magazine, for a one-of-a-kind-project: discovering Europe and Europeans through train travel. The result is a fascinating photo exhibition, showcased on www.zuza.co.il.
“The idea of this project” explains Yuri Digilov editor of Zuza magazine, “is to show train travel not only as the most comfortable way of transportation within Europe but also as a way of interpersonal communication. Photographers have worked on expressing some of the emotions experienced while travelling by train, either for personal or business reasons”.
The journey started in June and lasted 2 weeks. During these 2 weeks, Zuza correspondents travelled by train between 15 cities, from London to Madrid passing through Paris, Amsterdam, Berlin, Praha, Wien and Milan to name but a few. They took photos of people they met in and around trains, thus expressing their perception of train travel through their non European eyes.
Their work is now accessible on a dedicated website, www.zuza.co.il, available in English, Hebrew and Russian. The photo exhibition starts with London on the 1st of August, photos of other cities being revealed every two days until the 29th of August, with Madrid pictures. An amateur photo contest will even be proposed at the end of this unusual tour, with a train trip around Europe for 2 for the winner!
This project was a great opportunity for Rail Europe to complement their trade initiatives in a beautiful, artistic way. “Train being one of the favourite means of transportation in Europe, there is no better place than train stations to dress a picture of the European society" said Xavier Theret, Sales Director for Rail Europe, "and we are very glad that a magazine such as Zuza decided to take train travel as the subject of their work."
Zuza benefited from Rail Europe expertise and professionalism for train travel arrangements, like all Rail Europe travellers. Present in more than 45 countries through both General Sales Agents and direct websites, Rail Europe is committed to help non European travellers to get the best out of their train trip in Europe.
To learn more about Rail Europe, its products and distribution network, or to purchase a rail pass/ticket, contact your Rail Europe travel agent or log on to your local Rail Europe website. Contacts to be found on http://www.raileurope.fr/wheretobuy
Comments